Director of Product Marketing
airSlate
Stages covered by Aaron
Talks covered by this speaker
Leading, Building and Growing Great Product Marketers
About this Speaker
I am the Director of Product Marketing at airSlate, where I am responsible for the customer journey experience and driving better, more active user experiences from interest to 10 years into the product. I have been a product marketing manager for nearly a decade at companies like Google Launching Google+ and Google Glass to LogMeIn working on LastPass, LogMeIn Pro, and LogMeIn Central as well as a couple of startups like HelpLightning and RedPoint Global along the way.
Aaron's top PMM tip:
Empathy is the name of the game, understand your user better than they understand themselves. Pay close attention to what they actually want vs what they are saying, they are often two different things.
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