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Laura Smous is Senior Director, Product Marketing, for AdRoll. She blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help companies unlock the potential of emerging technologies to develop memorable customer experiences that drive awareness, engagement, revenue and loyalty.
Other recent areas of focus include influencer marketing, conversational commerce and artificial intelligence. Laura has also served as the Certificate Director and Associate Instructor for the Digital Marketing Management Certificate, at the University of Utah.
She is a versatile marketing leader and accomplished writer, with over twenty years of experience. Laura received a BS in Computer Information Systems and International Business from Indiana University’s Kelley School of Business, as well as a BA in Germanic Studies.