Rahim Kaba

About this Speaker

At OneSpan, we protect the world from digital fraud. As VP Product Marketing, I lead and manage a talented team of product marketers for OneSpan's growing portfolio of digital identity and anti-fraud solutions. My role is to drive future growth through launching new products, enabling a global sales force, ideating on key campaigns and GTM strategies, and evangelizing new innovations in the markets we serve.

I am passionate about building great businesses through a deep understanding of the market and buyers. I am strategic but enjoy getting my hands dirty and executing on tactics, tools, and content. I hold an MBA from the EuroMBA Consortium and a BSc from the University of Waterloo. I am also Pragmatic Marketing Certified (PMC-VI).

Outside of the office, I enjoy staying healthy and fit through CrossFit training, growing fruits & vegetables in my urban garden, and travelling when my schedule allows it!

Favourite quote: "Every day is a competition. Be better than yesterday."

Specialties: go-to-market (GTM) strategy, positioning & messaging, brand development, sales enablement, competitive intelligence, win/loss interviews, analyst relations, coaching, blogging, public speaking.