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Digital First Responders to First Responders

A talk by Muneyb Minhazuddin
VP Product Marketing, VMWare

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About this talk

Businesses today face more uncertainty than ever. The experience of the COVID 19 pandemic is a collective one, a universal topic that spans every organization, in every industry, in every country of the world.

But at the same time, this is a unique and personal experience for all - retailers to governments, healthcare facilities and financial institutions to all forms of education face challenges that are complex, diverse and specific to their individual reality. The path forward for these organizations will be equally unique.

We are just beginning to grasp the challenges created by this crisis. And the process of recovery continues to evolve. But even today we see how it has exposed the many vulnerabilities that naturally exist in all organizations. It has taxed both people and systems, processes and supply chains.

And today we see how many organizations have struggled to gain stability while others have thrived in the face of adversity. We see reshaped strategies and reprioritized investments. We see both cost cutting and investment for the future. Most of all, we see unprecedented resolve to recover, rebuild and advance in every community we serve.

VMware is actively engaged with thousands of customers globally to address the unique challenges they are experiencing and to drive a strategy to recovery and growth. Our collective work is broad and sweeping, from equipping and empowering a remote workforce, to rapidly delivering new services to assist frontline workers and essential services to framing long term strategies that build a resilient and innovative business of the future. Across these customers we see opportunities for technology to lead us all back to growth and stability.

Opportunities for even stronger alignment between business leaders and IT. This is a natural evolution of long-standing Digital Transformation initiatives, focused and aligned to the unique challenges and opportunities facing global organizations. Rather than digital transformation for the sake of innovation.

This is digital transformation focused on making every business more resilient, more flexible and more prepared to drive recovery and growth in the face of future challenges.

Presentation takeaways

  • Agile Marketing in a time of crisis

  • Empathizing with your customers in their time of need

  • The balance in the tone and approach

  • Rallying your eco-system to join your efforts

  • Tech for good

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