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Fireside chat: Developer marketing

A talk by Krithika Muthukumar
Marketing Lead, Stripe

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About this talk

Developer marketing can be a hard topic, however it doesn't have to be!

In this session, Krithika explains how product marketing should treat developer marketing like any other type of marketing.

You should still use your resources efficiently and effectively, nail your personas, you just might have to be a bit more direct in your approach.

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Stripe

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