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Launching and Scaling Product Marketing at UiPath during Hypergrowth

A talk by Diego Lomanto
VP Product Marketing, UiPath

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About this talk

UiPath has grown from $5M in ARR to over $360M in three years, making it one of the fastest growing enterprise software companies in history. Diego Lomanto joined in 2018 as the first product marketing hire and built a team to accelerate adoption of RPA. His mandate was to support fast growth while setting the function up for the long-term.

In this session, Diego will share how he built the function with a first-principles mindset. Topics covered include: developing the team's mission, soliciting buy-in across the organization, establishing the value of the function, working with product and sales, hiring leaders, structuring the team and ensuring success as the organization continues to scale. In addition, he will share the methodology used for positioning, launching products, driving releases and enabling the organization.

You will learn about UiPath's journey through hypergrowth and find out what worked and more importantly, what didn't work as the team grew and drove success for the company. These are lessons that can be widely applied to other startups and scaling organizations as well as enterprise software companies of any size.

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